John W McDougall Co., Inc.

(615) 321-3900
Industrial and Architectural Metal Contractor

Mini Cooper Dealerships

Mini Cooper's ultra hip black and neon branding is quite a departure from traditional and even modern auto dealership brands. Their reach for a market looking for designer cars is simply yet boldly executed in their latest rebranding. They've obviously hit their mark, evidenced in an extended campaign a few years back featuring the words "Zig" and "Zag" in advertisements with only these colors and design theme - no logo, no name, no photos.