John W McDougall Co., Inc.

(615) 321-3900
Industrial and Architectural Metal Contractor

IHOP Restaurants

The IHOP Corporation understands the weight of the "first impression corporate identity." A few years ago, following the corporation's purchase of the Applebee's restaurant chain, the company began rebrading IHOP. Keeping basically the same menu, they did an overhaul on the design of the facilities and locations for new restaurants. Focusing on a market that was more of a modern cafe, the company made some departures from their previous look and feel.